Do you enjoy Tokopedia’s personalized experience every time you visit our site? How often do you click, or even buy products from the “Terlaris Untukmu” section? Countless applications use recommendation engines, just like Tokopedia, which aim to improve our customer experience and also to increase our revenue. The coolest thing about recommendations is that they’re awesome both for business and users. But why? Why is a recommender system beneficial for us?
For 11 years, technology has always been the heart of every Tokopedia’s innovation to keep developing for the better. Along with the development, Tokopedia is now transforming into “Data…
