The Tokopedia Way: Getting Relevant Products Through a Deep Recommender System

Do you enjoy Tokopedia’s personalized experience every time you visit our site? How often do you click, or even buy products from the “Terlaris Untukmu” section? Countless applications use recommendation engines, just like Tokopedia, which aim to improve our customer experience and also to increase our revenue. The coolest thing about recommendations is that they’re awesome both for business and users. But why? Why is a recommender system beneficial for us?

For 11 years, technology has always been the heart of every Tokopedia’s innovation to keep developing for the better. Along with the development, Tokopedia is now transforming into “Data…

Dea Annisayanti

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store